The Stone Set is a first of its kind editorial destination for jewelry founded by Jenna Fain and Emerald Carroll. Celebrating timeless stories, The Stone Set grants access to the creative process of visionary jewelers, the jewelry boxes of sophisticated collectors, and iconic brand and store archives.


Jenna Fain
Jenna was one of the first social marketers in luxury fashion. She ushered global brands Coach and Club Monaco into the digital age as both companies’ original social media hire, launching award-winning campaigns, influencer programs, and many social media “firsts.” Most recently, she was Director of Global Digital & Social at Stuart Weizman, where growth and reach multiplied 10x under her lead. Jenna currently consults on marketing and social media for luxury and lifestyle brands.

Emerald Carroll
Emerald is a New York-based digital marketing and creative strategist. She consults on brand marketing and design for clients in the luxury space. Emerald’s past experience includes work at Vogue, Teen Vogue, Proenza Schouler, Reed Krakoff, and Coach. She earned her B.B.A. in Design and Management from Parsons School of Design.