Rocks, ice, and everything nice.
The Stone Set is a storytelling destination for jewelry founded by Jenna Fain Wise and Emerald Carroll in 2014. It grants access to the creative process of visionary jewelers and style snapshots of avid collectors.
Elle Magazine deemed The Stone Set “Into The Gloss for the gemstone-obsessed.” The site has been recognized by Women’s Wear Daily, The Wall Street Journal, Glamour, The Village Voice, Racked, C Magazine, and National Jeweler.
THE GEMS BEHIND THE JEWELS
Jenna and Emerald met as early employees of retail’s first digital department at Coach, Inc., where they worked on industry-defining initiatives.
Together, they run The Stone Set and Stone Set Studio, a boutique consultancy that crafts marketing, branding, and growth strategies for a group of thoughtfully curated brands.
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