The Stone Set is a first of its kind editorial destination for jewelry founded by Jenna Fain Wise and Emerald Carroll in 2014. Celebrating timeless stories, The Stone Set grants access to the creative process of visionary jewelers, the jewelry boxes of sophisticated collectors, and iconic brand and store archives.

Jenna Fain Wise and Emerald Carroll met as early employees of fashion’s first digital department at Coach, Inc., where they worked on industry-defining and award-winning initiatives including numerous social media and digital “firsts.”

Together, they run The Stone Set and Stone Set Studio, a boutique consultancy that crafts marketing, branding, and growth strategies for a group of thoughtfully curated brands.