Rocks, ice, and everything nice.
The Stone Set is a storytelling destination for jewelry founded by Jenna Wise and Emerald Carroll in 2014. It grants access to the creative process of visionary jewelers and style snapshots of avid collectors.
Elle Magazine deemed The Stone Set “Into The Gloss for the gemstone-obsessed.” The site has been recognized by Women’s Wear Daily, The Wall Street Journal, Glamour, The Village Voice, Racked, C Magazine, National Jeweler, and more.
THE GEMS BEHIND THE JEWELS
Jenna and Emerald met as early employees of retail’s first digital department at Coach, Inc., where they worked on industry-defining initiatives.
They run The Stone Set and Stone Set Studio, a brand building consultancy that partners with companies to drive desire and demand.
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