Alicia Lund has mastered effortless Northern California dressing with a downtown New York twist. As the down-to-earth creator of the fashion and lifestyle blog Cheetah is the New Black and former fashion editor at Elle.com, Alicia has an instinctual sense of how to elevate an everyday wardrobe. Readers have absolute trust in her attainable approach to memorable personal style. This past fall, she unveiled SYLLABUS, a women’s boutique in her hometown, Chico, California. Her role as a partner and buyer is to ensure a compelling assortment of coveted designers and key pieces. This extension allows her readers and styling clients to easily buy the pieces they see on her blog. Alicia met up with us in San Francisco for coffee and cinnamon toast to share her jewelry essentials. -Jenna Fain for The Stone Set
This is a very typical look for me. Since I wear mainly solid colors and neutrals, I like to spice things up with my accessories–hence the Isabel Marant Western boots (which are my absolute fave!). I found my Helmut Lang vest in the back of my closet while cleaning this weekend and was so excited because I had completely forgotten about it. I’m sad that I haven’t had the chance to wear some of my favorite winter pieces this year now that I’m no longer living in New York. I’m also wearing Citizens of Humanity skinny jeans and a Gladys Tamez hat.
My daily beauty routine needs to be as low maintenance as possible. I wear a light foundation from Chanel, bronzer on the cheeks (I’m always testing something new and today I used one that I like by Dolce & Gabbana), and a clear or tinted lip conditioner (today it was Chanel Chic). I haven’t worn color on my nails in a very long time. My favorite natural nail color is RGB x Jennifer Fisher Taken. I recently switched to Le Labo Rose 31 for spring which is a musky floral scent. I like that it’s not too sweet and sort of smells like a dude. I love all men’s cologne.
I’m a big coffee drinker. I sadly need a cup first thing in the morning before I’m any fun, and usually require a second cup or tea in the afternoon to keep me going. The Mill is one of my go-to spots when I’m in San Francisco and besides the Four Barrel coffee, their amazingly thick and delicious cinnamon and sugar toast can’t be missed!
My everyday jewelry is a mix of delicate rings, my favorite bar earrings from Hirotaka (my husband gave me a second one this Christmas because he knows how much I love them), and my Jennifer Fisher charm necklace (which was also a gift from my guy). Each charm he’s given me has a special sentiment and story behind it. I got my Maria Tash cartilage earring and piercing back when I was living in New York on my 28th birthday. It was the month I was moving back to California so it was a pretty big moment.
My grandma gave me the 1930s diamond ring this past Christmas. It’s totally me. I’ve loved it for as long as I can remember since I was a little girl and was so touched to receive it. My Nana and I have a very close relationship so it’s really special to get to wear it. It’s now my most coveted piece of jewelry—I don’t think I’ll ever take it off! As for my other rings, I rarely take off the Catbird rings. They feel like second skin to me and I’ve worn them for years. It’s so cool to me that we now sell Catbird at SYLLABUS. They’re one of my favorite jewelry designers and the cutest of jewelry shops in Brooklyn.
Photography by Emerald Carroll for The Stone Set.