Olivia da Costa


Olivia da Costa epitomizes the type of woman we admire: self-enterprising, chic with a personal twist, and a true jewelry maximalist. In 2007, the Paris-based creative noticed a void in print jewelry editorial and channeled her passion for fashion photography to launch the glossy Please! Magazine. The magazine is like candy for the fashion-frenzied: chock-full of fresh and colorful photography that pops off the pages alongside witty, original interviews with interesting icons. One of our favorite jewelry editorials in recent memory is her cinematic Pyjama Party editorial. Olivia’s work is cutting edge and individualized and we always turn to Please! for inspiration. On a recent trip to Paris, we visited Olivia at her glamorous home off Rue Saint Honoré for a look at her personal jewelry collection.


I created Please! Magazine seven years ago in 2007 because I’ve always loved jewels. I felt that the jewelry media market was totally empty of beautiful coffee table magazines. There were hundreds of magazines dedicated to fashion and nothing really on jewelry except Vogue Gioiello. So I took the plunge and launched the magazine, trying to give a happy twist to jewelry editorials. Now, it’s a bit more fashion and accessories oriented, as I’m also a serious fashion addict. Nobody is perfect!


For the magazine, all the photo shoots are good fun. The tricky thing with jewelry is the security and all the bodyguards. For my last shoot in July, there was a six-person team accompanying a crazy necklace with a 30-carat diamond. Insane!

My favorite everyday piece is a statement necklace. I can’t leave my house without an XXL necklace, otherwise I feel almost naked! I will also put on a jeweled watch, like one of my Chanel Premières, vintage Bulgari Serpenti, or vintage Hermes Medor. Most often, I wear my COOL necklace by Lanvin, my Carnivore necklace by Annelise Michelson, and my stone choker by Sylvia Toledano. Also, I always wear four rings: my wedding ring (Cartier, very plain, just a gold ring), my Perlée ring by Van Cleef & Arpels, and two Dior rings, Mimioui and Bois de Rose.


My personal style is somewhere between Paloma Picasso and Loulou de La Falaise. I like strong vintage pieces in yellow gold with colorful stones. My favorites are turquoise, jade, malachite, and tiger’s eye. My Boucheron ring ‘Pointe de diamant’ is my most meaningful piece. It was the first piece of jewelry my husband offered me. No diamond, no stones, just a beautiful geometrical gold ring. I obviously mix costume and fine jewelry. I think the non-mixing time was for our grandmothers! I can definitely wear a plastic cheap necklace from Topshop with a diamond pave watch.


They are so many emerging talents. It’s funny how jewelry has attracted lot of attention recently. I’d say Annelise Michelson (Paris), Lucy Folk (Melbourne), Estelle Dévé (London), Lambert Design (Brisbane), Tomokissima (Milan), Lara Melchior (Paris), Caterina Zangrando (Milan), Del Duca (Argentina), and House of Flora (NY). I could give you a list of 50 names!


In Paris, I go to Dary’s (an institution) to find an eclectic vintage selection from all ages. Karry’O has also a good vintage selection which totally fits my style. I also like les Puces de St Ouen, the flea Market north of Paris. I go to a place called les Collectionneurs, they are specialized in Bakelite and 1940s jewels. I always find something good and unique. In New York, I go to a vintage shop Pilgrim on the Lower East Side. They’re very nice and real connoisseurs. In London, there is Susan Caplan.” -Olivia da Costa of Please! Magazine

Follow Olivia at PleaseMagazine.com.

Photography by The Stone Set.