Does Kay Jewelers Sell Real Diamonds?

Does Kay Jewelers Sell Real Diamonds?

With more than 900 stores across the country, Kay Jewelers is one of America’s leading jewelry retailers. Established in 1916, the business has earned a sterling reputation for its unparalleled selection of diamond jewelry, including engagement rings, wedding bands, and necklaces. Beyond just offering superior quality and authenticity, Kay Jewelers also strives to provide superior customer service—a commitment that endures to this day.

Does Kay Jewelers Sell Real Diamonds?

Yes. At Kay Jewelers, you can find real diamonds for purchase. However, the quality of the diamonds may vary.

Kay Jewelers offers a wide assortment of genuine diamonds, masterfully cut and without any flaws. It’s worth noting, however, that the occasional reports of counterfeited lab-grown diamonds have caused some controversy.

Kay Jewelers Offerings

Kay Jewelers offers a diverse array of diamond engagement ring options across America, but one should be mindful that its offerings don’t always guarantee quality. While the chain is widely trusted by many customers, it’s important to note the absence of reliable certification from renowned grading authorities such as GIA and AGS. Before investing in a purchase, potential buyers should take this into account, as it could pose questions about the authenticity of the diamonds.

Kay Jewelers Pricing

Reports and allegations have suggested that Kay Jewelers may misrepresent the carat weight of their diamonds, advertising them as 1.0-carat when they are actually closer to 0.95 carats. This practice can create confusion for customers and could lead them to pay more for a diamond than they otherwise would have.

It is important to consider both the carat weight and additional factors, such as color, clarity, and cut when evaluating the value of diamonds offered by Kay Jewelers.

Furthermore, many customers have raised concerns about inflated prices and lack of quality with Kay Jewelers’ diamonds, which may be further diminished by the absence of a reliable certification. It is recommended that potential buyers research the market thoroughly, compare prices, and consider reputable jewelers to make an informed decision based on personal needs and preferences.


When it comes to designing a custom engagement ring, Kay Jewelers may not be the best choice due to their limited expertise and inadequate craftsmanship. For a unique piece of jewelry that perfectly conveys your sentiments, consider reputable jewelers such as Blue Nile or Brilliant Earth, which have renowned reputations for their superior custom design services. Explore your options thoroughly so that you can find an exquisite creation with unparalleled quality that meets all of your expectations.

Why Is kay Jewelers So Cheap?

Kays Jewelers is an appealing destination for consumers looking for bargain prices. This comes from the fact that larger brands offer higher-end services, which come with a price premium. In addition, Kay Jewelers often runs sales and discounts of up to 70%, providing even greater value for those looking to shop on a budget.

 Kay Jewelers Customer Service

Kay Jewelers may not be the ideal destination for shoppers interested in quality customer service. Reports suggest long waiting times on phone calls, unhelpful staff, ignored emails, delayed delivery dates, and a confusing returns process with slow resolutions. If you prioritize excellent customer service, consider exploring other jewelry stores that prioritize helpful assistance, smooth online shopping experiences, and efficient returns processes.

Kay Jewelers Return Policy

Kay Jewelers offers an easy and straightforward return and exchange process. Most items can be returned for a full refund within 60 days of purchase or delivery, while eligible items can be exchanged within 120 days. However, special orders, engraved customer designs, final sale items, personalized jewelry, and items that have undergone significant wear and tear are not eligible for returns or exchanges.

To initiate the process, customers should visit the returns page on their website to print a pre-paid return label for online purchases or present their original packing slip and proof of purchase in-store. More details are available on their website.

Still unsure about the authenticity of the diamond you’ve bought?

Real Diamonds vs. Fake Diamonds


Real diamonds are comprised of carbon atoms forged under immense pressure and temperature in the Earth’s core over millions of years. Possessing remarkable strength and durability, these precious stones are entirely natural creations.

On the other hand, fake diamonds, also referred to as diamond simulants or synthetic diamonds, are manufactured materials made to resemble real diamonds. Popular options include cubic zirconia (CZ), moissanite, or glass.


Real diamonds are incomparable when it comes to durability, earning the highest rating of 10 on the Mohs scale of hardness. This means only diamonds can scratch a diamond, making them unparalleled in terms of resistance. On the other hand, diamond simulants like cubic zirconia and moissanite have a lesser hardness—8-8.5 and 9.25 respectively—making them inherently more prone to surface damage.

Brilliance and Fire

Real diamonds exhibit unmatched brilliance and fire, giving off a glittering effect as light is reflected and refracted. This ability to disperse light into its spectral colors is unique to diamonds. On the other hand, diamond simulants can be polished to emulate the characteristic sparkle and fire of real diamonds, yet they often have slightly different optical properties.


Genuine diamonds come in a variety of shades and saturations, ranging from transparent to deep vivid colors like blue, pink, or yellow. Colorless diamonds are the most valuable, while simulated alternatives such as cubic zirconia may sometimes reveal a faint yellowish or greenish tint under certain light.


Gemstones that form naturally are a rarity, making real diamonds highly coveted and expensive. The price of a diamond depends on multiple factors like carat weight, color, clarity, and cut quality. For shoppers desiring the look of diamond without breaking the bank, diamond simulants simulate the appearance of real diamonds for a fraction of the cost.


Authentic diamonds are assessed and certified by major grading authorities, such as the Gemological Institute of America (GIA) and the American Gem Society (AGS), to evaluate their qualities based on the 4Cs: carat weight, color, clarity, and cut. On the other hand, diamond simulants, including lab-grown diamonds and moissanite, may receive an authenticity verification through the respective producer or retailer.


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